Inside MÜHLE: Lisa Möller

For ten years she has been part of MÜHLE: Starting in 2015 as Executive Assistant, Lisa Möller is today the face of Sales. “Back then, there wasn’t a dedicated sales representative at MÜHLE,” she recalls. “Andreas and Christian Müller recognized my strengths – and at some point, it became clear: I would dedicate my time entirely to sales.”

When Lisa is on the road, she always brings along her little wooden box. Inside: loose brush hair, bound brush knots, handles made of metal or wood – all the components that later become a shaving brush. With these samples she inspires retailers and partners, from concept stores to cutlery shops and perfumeries. “Even long-standing partners who have had MÜHLE on their shelves for 20 years often don’t know every detail. Then I get to witness that special aha moment – and that really carries me.”

The fact that she appears as a young woman in an industry traditionally shaped by men between the ages of 40 and 70, she doesn’t see as a disadvantage but rather as motivation. “Sometimes retailers look at me a little skeptically at first. But then they realize that I know the products inside out. Especially the development of synthetic fibers keeps surprising them, because many are still very much stuck in the badger-hair mindset.”

Her persuasiveness? It comes from experience: even in her time as Executive Assistant she was involved in product development and packaging projects. “That helps, because I know exactly how the products are made – and I can share that knowledge.”

From hotel management to sales

That Lisa ended up in the Ore Mountains was, at first, a pragmatic decision: Saxony has the only state university for hotel management. “I absolutely wanted to go into that field,” she says. After graduation she actually worked in the hotel industry for a while, still commuting between work and home. She enjoyed the guest contact and the organizational aspects – and that is exactly what she has found again now in sales.

Today Lisa looks after partners worldwide – international distributors as well as small perfumeries in Münster, Bielefeld, or Frankfurt. “Sometimes I come across retailers who have been selling MÜHLE for 30 years – and who had never before received a visit from us. That makes it all the more rewarding when I see how much they value the brand.”

What Lisa particularly values about her work is her own connection to the company. For her, MÜHLE has long been more than just an employer. She notices this time and again in her private life as well: “When someone asks me what I do, I don’t just say, ‘I sell shaving brushes.’ I start telling them about the brand, the details that make our products special, and the passion behind it all.”