Inside MÜHLE: Manuela Hennig

Whether it’s social media, the online shop or our magazine – much of what people see and read from MÜHLE carries Manuela Hennig’s signature. Since 2022, she has been a core part of the marketing team, combining strategic thinking with design experience. She manages our Instagram channel, maintains the webshop, supports the 30 Grad magazine and is the go-to person for all things technical, textual and time-sensitive.

Where structure meets storytelling

What drives her? The variety of her work – and the exchange with people. “I like to initiate things, dive into new topics and make sure everything runs smoothly.” After years in a full-service agency with a high level of responsibility and close client contact, she found what she was looking for at MÜHLE: short lines of communication, mutual trust, and true collaboration.

One of her first tasks was to support the relaunch of the webshop – including a full system switch. “Shopware was new to me, but I threw myself into it.” Today, she manages the platform like her own little project – from maintenance to usability.

What she values most is the connection between digital marketing and tangible products. “I can stand behind what I communicate – because it has real substance.”