Inside MÜHLE: Nick Mills
In the heart of Soho, in London’s Carnaby district, we meet Nick, the store manager of the MÜHLE shop. He greets us with a smile – and the typical London charm. Since 2021, he has been introducing people here to the world of wet shaving. “I take care of everything: customer service, stock management, the shop’s design – everything that’s needed to make this place look and function as it should,” says Nick.
In doing so, he encounters a diverse mix of customers: tourists discovering the brand for the first time, loyal regulars, and curious first-time buyers. “For them, visiting the store almost turns into a small workshop. I explain what MÜHLE is all about, how an everyday ritual can become a true moment of mindfulness.” The international audience is particularly impressed by the craftsmanship: “When I tell them that everything is produced in Germany, they’re thrilled. ‘Made in Germany’ holds a special significance here.”
Nick’s path to MÜHLE was, as he puts it, “a hop across the street.” During the pandemic, his previous employer – a store directly opposite – had to close. The move has paid off for Nick. “Before, I worked in fashion stores, but here at MÜHLE, it’s completely different. The products are so unique, so well thought out – you can really dive deep into them. It’s just fun to help customers find the perfect shaving set or show them how to shave with a safety razor. That’s something special.”
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Nick, who was born in Hertfordshire outside of London, knows the area around Carnaby well: “I’ve been working in Soho for more than ten years. It feels like a second home.” What else does he love about his job? “The combination of the products and the customers’ stories. Some come in just for a gift, while others completely immerse themselves in the world of shaving.”
His goal? To send every customer out of the store with the feeling that they’ve found something truly special.