Inside MÜHLE: Veronica Chessell

Strategy with Heart

Veronica is responsible for marketing and sales in the UK, always keeping one goal in mind: making the values and quality of MÜHLE tangible in this market as well. She manages the British webshop, supports retailers and partners, and organizes events that showcase what makes the brand special. “We work closely with the team in Germany to ensure that everything remains authentic – from product presentation to customer communication.”

She was the driving force behind the opening of the London shop. The choice of location was deliberate: Carnaby. “Here, global brands meet British tradition – a perfect environment for MÜHLE. It’s central and easily accessible, even for international customers.”

Close to the People

In addition to her strategic work behind the scenes, Veronica is often directly involved – whether at events like London Craft Week or on-site in the store. “Sometimes, I spend nearly an hour with a customer to find the perfect shaving set,” she shares. “It’s simply a joy to offer products that are so well-made and thoughtfully designed that they genuinely enrich daily life.”

What she particularly loves is the combination of craftsmanship and international presence:
“MÜHLE is a true niche brand – unique, high-quality, and created with great attention to detail. People sense that immediately.”

From Saxony to Soho

With dedication and passion, Veronica brings MÜHLE’s story and products into British bathrooms. She builds a bridge between the traditional manufactory in the Erzgebirge and the cosmopolitan city of London. In doing so, MÜHLE becomes more than just a name – it becomes an experience for everyone seeking something extraordinary.