L for Let it Grow!

They began to sprout about 15 years ago, and ten years ago they were already omnipresent: beards, beards, and more beards. Even Hollywood stars such as George Clooney and Brad Pitt temporarily took to hiding their handsome faces behind a lavish thatch of hair. Trends usually pass, but this one somehow didn’t. Beards have become established. Five o’clock shadow, designer beard, full beard – everything goes, and even in the business context being clean-shaved is no longer de rigueur. Oddly enough, this hasn’t made shaving products any less popular. On the contrary, with the focus on beard care and ubiquitous barbershops, interest in high-quality safety razors and brushes, in lathering up and closing pores, has also grown. It seems that men in general have found pleasure in devoting themselves to their faces with care and dedication – with or without hair.